If there’s one thing laundromats can use to help gain a wider audience and reach, it’s tapping into their laundromat digital marketing strategy. There are agencies like Spynr that can assist you in planning and implementing a well-thought-out strategy that utilizes popular social media platforms like Facebook, Twitter, or Instagram. If you’re on a budget, you can even perform social media marketing yourself, as it’s a free and effective way to connect with customers while promoting your laundromat. If you aren’t sure where to begin in terms of posting content on your social media, we’ve got you covered with ideas below.

1. Showcase Your Facility

Your social media account’s cover photo is one of the elements that make or break the first impressions of viewers. That’s why you want to make sure your cover photo shows the best side of your business. One way to do so is to use a crystal-clear image of your laundromat using a wide-angle camera. That way, you can give your visitors a view of what they expect when visiting your laundromat.

2. Pin Important Information

Many social media platforms now allow you to pin one post, keeping it at the top of your page. When choosing a post to pin, make sure that it is both welcoming and informative.

Don’t keep it to a plain text post, we recommend posting a visually appealing graphic or a flyer that shows all the important information. Such information should include your laundromat’s address, contact details, and pricing. That way, customers looking for a nearby laundromat can find your shop. It can also be used as a reference for those who visit your social media page in case they plan to avail laundromat services in the future.

3. Post Helpful Laundry Tips

Posting informative and engaging content is a helpful laundromat marketing strategy that will allow you to grow your following and remain relevant to your target audience. As such, you will want to show knowledge as a laundry expert by posting valuable advice.

Whether it’s a text post, video, or infographic, share helpful tips on how to properly launder clothes. Your followers will greatly appreciate the tips and will use them for future reference when they visit your laundromat. They will also be more inclined to engage with your content and share your post, which opens up even more chances of gaining followers.

4. Feature Client Stories

A unique content idea for laundromats is to post laundry stories from your customers. This captivates your target audience, especially when you post it with a photo. After all, personal stories are what can help your business look more human and authentic, which then translates to better brand loyalty. Swap stories with your community and share amusing and relatable stories that everyone will love!

Wrapping It Up

With these content ideas in mind, you can now start implementing your social media marketing strategies and reach your target audience to reach your goals!